BARCELONA INSTITUTE OF CULTURE
STRATEGIC PLAN AND CONSULTANCY
The Barcelona Institute of Culture (Barcelona City Hall) wanted to make an study of viability for celebrating an international architecture urban event in Barcelona.
Our office carried out an analysis of intelligence of the most important architecture events in the world, localizing indicators of city and appeal. From the analysis of this international benchmark, the agency reached a series of conclusions about the success of the event and was able to establish different recommendations for the ICUB.
For the research in big data, we work together with Iale Technology, a company specialized in data mining.